THE INFLUENCE OF MANAGERIAL COMPETENCY AND EXTERNAL ENVIRONMENT ON THE COMPETITIVE ADVANTAGE OF A CREATIVE INDUSTRI IN WEST SUMATRA
Abstract: This study aimes to
analyze the influence of managerial competency and external environment in the
competitive advantage of creative industries of West Sumatera. The sample size
is determined by Rubin formula numbering 157 managers of creative industries of
West Sumatera. The sampling technique used is proportional stratified random
sampling, in which the samples are allocated proportionally in six cities
namely: Padang, Padang Panjang, Bukittinggi, Payakumbuh, Pariaman, and Solok.
The research method used is survey and the data are collected through
questionnaires. The data analysis technique used is Structural Equation Model
(SEM) and PLS software tools. The study showes that managerial competency and
external environment effects positively and significantly on the competitive
advantage of creative industries of West Sumatera.
Author: Fisla Wirda, Tuti
Azra, Herizon Herizon
Journal Code: jpsosiologigg160010
