THE INFLUENCE OF COMMUNICATION MEDIA USAGE TOWARDS FISHERMEN’S EMPOWERMENT IN PASARAN ISLAND BANDAR LAMPUNG
Abstract: People’s empowerment
could be done in several ways in all elements of society. One of the ways is by
taking advantage of media for the Fishermen. Fishermen have a lot to fix in
terms of their business system. On the other hand, in order to have an
appropriate competence and to take advantage of business opportunities, the use
of media to get the information and to gain new knowledge is highly needed.
This research is conducted in Pasaran Island since it is the center of fish
processing in Kota Bandar Lampung. The sample of this research is the whole
group members of fishermen as many as 125 people. The research data collected
consist of primary and secondary data, and then these data are tested with rank
Spearman and path analysis correlation statistics. The result of this research
shows that based on the rank Spearman correlation analysis, the factors related
to the use of communication media result age and education level have high
correlations with the use of media. The number of family dependents, the length
of work as a fisherman and also the income do not have high correlations with
the use of communication media. From the path analysis, it is revealed that
fishermen’s characteristics have direct influences on fishermen’s empowerment
but they also have indirect influences as well by the use of media means. Those
refer to age and education level.
Penulis: Serly Silviyanti,
Amiruddin Saleh, Musa Hubeis, Ninuk Purnaningsih
Kode Jurnal: jpsosiologigg160002
