THE DEVELOPMENT OF RED CHILI AGRIBUSINESS CLUSTER WITH SOFT SYSTEM METHODOLOGY (SSM) APPROACH IN GARUT, WEST JAVA
Abstract: Red chili is one of
the commodities with high price fluctuation and gives influence to inflation.
It happens due to the unsustainable supply of red chili from the central
production centers to the market. Bank Indonesia (central bank) initiates a
cluster system to support price controlling and regional economic growth. In
this regard, the study is conducted in
Garut regency, which is one of the centers of red chili plantation in West Java
and uses as cluster development, and yet there are still many obstacles along
the way. This paper has the objective to describe the problem which causes
unsustainable production and affects industrial supplies systemically and also
to analyze the existing partnerships in order to maintain the continuity of
supply as an alternative solution.This study was designed qualitatively with
case study method through a system approach namely soft system methodology
(SSM). The results shows that the problems in the cluster of red chili are
ranging from production planning to the delay of sales payment process which
systemically interlinked and the collaboration of executors that have not been
optimally implemented. This study offers solution for those problems accordance
with change formulation of SSM and industrial emphasis on fairness,
transparency and integrated optimization with the principle of production
sustainability from all stakeholders through participative collaboration to
maintain continuity of production.
Author: Sri Ayu Andayani, Lies
Sulistyowati, Tomy Perdana
Journal Code: jpsosiologigg160036
