STRATEGI CORPORATE COMMUNICATION PT GARUDA INDONESIA DALAM MEMPERTAHANKAN CITRA GARUDA INDONESIA SEBAGAI MASKAPAI TERBAIK DI ASIA TAHUN 2013-2014
ABSTRACT: Communication
becomes an important in building an organization or company in order to produce
the positive image in the public mind. It is highly considered by the Corporate
Communications Division from PT. Garuda Indonesia in maintaining image
credibility that formed long ago in the community. The company that engaged in
the field of aviation services has been named as the best airline in Asia by
APEX (Airline Passenger Experience Association) for two consecutive years since
2013 and it surpass four other airlines such as Singapore Airlines, Cathay Pacific,
Korean Air, and EVA. The purpose of this research is to find out the strategy
of Corporate Communication Division of PT. Garuda Indonesia in maintaining the
image as the best company in Asia among 2013-2014. This research uses the
descriptive-qualitative method.
The results of this research is to indicate that the strategy done by the
Corporate Communications Division of PT. Garuda Indonesia is started by
determining the company’s object first. Afterwards, the company empowers three
big potential of resources in order to obtain the company purposes. Then, the
purpose of the company is communicated to all of the public by the official
site of Garuda Indonesia and holds the Focus Group Discussion (FGD) activity
with the crew of media. The last step is to hold the “door to door” activity or
the spreading of the satisfaction marking form to all prime public of Garuda
Indonesia in the end of the year as the evaluation form of the Corporate
Communication strategy applied during this time.
Penulis: Monalisa Ayu, I Gusti
Alit Suryawati, Ni Nyoman Dewi Pascarani
Kode Jurnal: jpkomunikasidd160248
