Saluran Komunikasi Kelompok Berbasis Gender pada Komunitas Petani Sayuran Organik (Kasus di Megamendung Kabupaten Bogor Provinsi Jawa Barat)
Abstract: In development, it
is often mentioned that women are less active because of lack the opportunity
to get access toagricultural information. Group communication is one channel
through which agricultural information is obtained.Understanding the group
communication channels selected by male and female farmers can help show
separate dataof male and female farmers. The objectives of this study were (1)
to analyze the characteristics of male and femalefarmers as the group types in
the communities of organic vegetable farmers, (2) to analyze the differences in
thematerials of agricultural information they look for, and (3) to identify the
differences in seeking agriculturalinformation through group channels.The study
was conducted in the sub-district of Sukagalih, District ofMegamendung, Regency
of Bogor, with the survey method of descriptive analysis. It used the
stratificationtechnique of disproportionate random sampling and obtained 30
male farmers and 30 female farmers of organicvegetables. The results indicate
that agricultural information often sought by male farmers, were the aspects
ofenvironment, production and harvesting because these were related to their
productive activities on farmland.Meanwhile, women often looked for information
on the aspect of harvesting, because they were active in theproductive
activities on farmland. The group channels used by men to get agricultural
information were farmergroups and social lottery groups. On the other hand
women always use families as a group channels because theycould any time
discuss with conveniently. The difference in the need for agricultural
information between men andwomen is the aspects of environment, harvesting,
post-harvesting, and institution. The difference in the groupchannels chosen by
men and women is the farmer groups, social lottery groups, cooperation and
families. Not all ofthe group channels are effective in giving agricultural
information, knowledge and skills to both gender. Obtainingagricultural
information is the need of men and women and is a cycle that continues to
occur.
Penulis: K. Matindas, A.V.S.
Hubeis, A. Saleh
Kode Jurnal: jpkomunikasidd100123
