REPRESENTASI POLITIK OPINI PUBLIK TERHADAP PEMILUKADA SUMATRA BARAT 2010 PADA KORAN SINGGALANG DAN PROGRAM SUMBAR SATU
Abstract: This paper aims to
discover political representation of the local media namely Harian Singgalang
regarding public opinion during the election in West Sumatra Indonesia.
Furthermore, the complexity of media power will be discussed through such
television program and the newspaper`s headline and special report. By using
case study approach and critical discourse analysis of Norman Fairclough in
analyzing text, discursive practice, and socio-cultural practice, it can be
noted that political public opinion had been fully articulated in such local
media representing collaboration actors and institution among media,
politicians and local people.
Political opinion could be sensed in the program “Menuju Sumbar Satu
Padang TV” and located in the headlines and special report of Harian Singgalang
during April-August 2010. Representation of political opinion in both Padang TV
and Singgalang indicated media logic and also vested interested among such
media and elites in order to maintain local democracy by spreading politically
strategic information, persuading the audience, making the myth of good
impression in order to win the election.
Menuju Sumbar Satu Padang TV has depicted campaign strategy of some
governors candidates while headlines and special report of Singgalang have
extremely covered all candidates and transformed those dynamic public sphere
for political consensus among media, politicians and the audience in promoting
local democracy in West Sumatra 2010.
Penulis: Muhammad Thaufan A
Kode Jurnal: jpkomunikasidd140624
