PROMOSI ONLINE PADA INDIE CLOTHING INSPIRED27 MALANG
Abstract: Internet in
Indonesia currently is growing rapidly and become the primary needs for its
users, the development of social media has also become one of the important
factors in the amount of internet users in this country.The aim of this
research is to know the application and explaination of online promotion
through observation and empiric study in Inspired27. The approach used in this
research is Theory of Internet base promotion mix. Qualitative descriptive
method is used as the means of analysis in order to get systematical picture of
the fact which is actual, accurate regarding the object of analysis. The result
shows that Inspired27 has applied online promotion to help the sales.
Inspired27 use various online promotions such as website and social media. But
they have no research team and division that specifically handle online
promotion thus the implication is less maximum.
Keywords: promotion mix;
promosi online; media sosial; Promotion Mix; Online Promotion; Social Media
Penulis: Faris Tri Hidayat,
Poppy Febriana
Kode Jurnal: jpkomunikasidd140564
