Persepsi Petani tentang Saluran Komunikasi Usahatani Padi
Abstract: Serang District is a
one of four districts of Banten Province which resulted high production of
paddy, at the westregion of Java Island. This condition must be defended with
introduced paddy farming innovation continuously, whatsubmitted trough various
of communication channel. The research objectives were: (1) to describe
theinnovativeness characteristics of paddy farmers, (2) to know the perception
of paddy farmers on extensioncommunication channel, (3) to analyze the
relationship between the innovativeness characteristics of paddy farmerswith
their perception about extension communication channels. This research was
conducted with the survey methodsand observations in the three Serang
subdistricts, including Ciruas, Carenang and Tirtayasa. The determination ofthe
sample done in random sampling, with the number of samples of 136 people. The
correlation analysis ofvariables is done through Spearman rank correlation
test. Reasearch results were: the innovativeness characteristicsof paddy
farmers were classified, except on the level of risk, including category bad;
perception of farmers about thecommunication channels was good on the financing
aspect, both interpersonal and media; farmer innovativenesscharacteristics
correlated significantly with the perception of interpersonal and media
communication channels,except ownership of capital
Penulis: P. R. Pertiwi, A.
Saleh
Kode Jurnal: jpkomunikasidd100128
