PERSEPSI PENDENGAR TERHADAP ACARA SENANDUNG SENJA DAN INFORMASI RADIO ABDI PERSADA FM BANJARMASIN
Abstrak: This study aims to
determine the influence of motives and satisfaction withlistener loyalty
programs humming dusk and information Banjarmasin Abdi Persada Fm Radio . . The
underlying motives for using media audiences and the satisfaction he felt after
using these media will affect the loyalty to a media audience .
According to Childers , et al . , ( 2001) in Christodoulides and
Michaelidou ( 2010) , can be used as a basic motif that is useful in
understanding the behavior of qkonsumen
such as satisfaction and loyalty . multiple linear regression analysis .
results of the studyindicate that the motif of information and entertainment
motifs are motifs listeners
which has been able to be satisfied by the program humming dusk and
information Banjarmasin Abdi Persada Fm Radio . While the motives of personal
identity and personal relationships have not been satisfied . Directly
proportional to the low condition of listener loyalty . The results of a
qualitative descriptive analysis showed that the motives and satisfaction and a
significant positive effect on the listener loyalty .
Penulis: M.S. Sailillah
Kode Jurnal: jpkomunikasidd140557
