PERSEPSI KHALAYAK TERHADAP IKLAN AXE BIDADARI INDONESIA SERTA FAKTOR YANG MEMPENGARUHINYA
Abstract: The title in this
study is public perceptions of the Axe fallen angels advertisement in
Indonesian version and the factors that influenced it. Axe is a perfume product
that already has a name in the market, and its advertisement, it self a problem
where the Ads of Axe angels version in Africa was banned because it is
considered offensive of the Christianity in there.
The ads of Axe also have Indonesian version, and according to a source
who obtained the ads only appeared on the internet. Because of that the
researcher are prompted to find out how public perceptions in Indonesia about
that Ads as well as what factors are influencing the audience.
The method used in this research is to interview the speakers who has
religious backgrounds, Axe users and ordinary people or not the users of Axe
products. After doing the research, researcher found that the interviewees
tended to perceive the Ad as an ad that unfit for scenes contained and also
most of the scenes are quite vulgar. So that the researcher found several
factors that affected to their public perception are the Education, Culture,
Religion, and sex.
Penulis: Carolina, Ester Krisnawati
Kode Jurnal: jpsosiologidd140553
