Peran Komunikasi Pembangunan dalam Pemberdayaan Masyarakat Pesisir
Abstract: Status and condition
of coastal community relate to several factors included ecological
characteristics, socioecconomic and cultural characteristics, natural and
geographical characteristics, government policy, local wisdomand knowledge, and
their cosmopolites. Up to now, the coastal community especially small fishery
communities stillface the problems of lack of information, limited access of
asset and capital, and dependency to the externalassistances. This situation
was also found at the north Bali, whereas most of the fishery communities ran
theirbusinesses traditionally. Effective development communication strategy and
program would help the community to bemore aware of coastal resources
management. The study was conducted at the Gerokgak and Buleleng District,North
Bali. A number of 128 respondents involved in the research and 10 informal
leaders contributed informationabout various program in the region. Research
results showed that development communication was urged to beable to provide
more facilitation in terms of empowering the fishery group, capacity
improvement of the group incoastal resources management; enlarging people
choices, implementing participatory approaches, and strengtheningnetwork to
support the community in managing the business.
Penulis: S. Amanah
Kode Jurnal: jpkomunikasidd100117
