PENGUATAN KAPASITAS MARKETING PRODUK INDUSTRI KREATIF BERBASIS MARKETING SYARIAH DAN PEMANFAATAN IT DI SLEMAN
Abstract: Daerah Istimewa
Yogyakarta province has a strategic position in developing creative industries.
One of the districts that support these creative industries is Sleman. However,
SMEs in Sleman district still largely prosperous, because they do not take more
advantage of IT development to increase sales. The problems of this study, how
to construct the marketingmodel for product of creative industries that adopted
the principles of sharia marketing by utilizing the E-Commerce portal to
increase revenues and competitiveness of creative industries in Sleman at the
level of domestic market and international market. This research has produced
an e-commerce portal (http://jogjakreatif.com) equipped with SMS gateway that
enables traders of creative industries in Sleman to promote and conduct
transactions with customers on line-based or sms. Through this facility,
traders are not required to check transaction activity every time, but they can
obtain latest information regarding transactions via email and sms.
Keywords: industri kreatif,
model penguatan kapasitas marketing, Syariah Marketing Index (SMI), portal
e-commerce, pemanfaatan IT
Penulis: Nur Kholis, Unggul
Priyadi, Hendrik
Kode Jurnal: jpperadabanislamdd150448
