Pemaknaan Iklan Serial Rokok Djarum Super Analisis Semiotika Ferdinand de Sausure
ABSTRACT: The purpose of this
research is knowing about meanings that contained in advert of cigarette Djarum
Super “My Great Adventure Indonesia” version in television. The type of this
research is qualitative descriptive that using qualitative method by approach
semiotic analysis. The data of analyse from this research using “signifier” or
connotation meaning, “signified” or denotation meaning and “signification” or
both meanings. This advert of Djarum Super “My Great Adventure Indonesia”
version is explaining if this advert want to show to public the characteristic
that leading to positive things of that product, it also want to present if
Indonesia is reach of nature potential, beauty of nature and varied of
cultures.
Penulis: Agustini, Novando
Andria Purwadi
Kode Jurnal: jpkomunikasidd130561
