NUTMEG’S "MYRISTICA FRAGGAN HAITT" MARKETING CHANELS PATTERN OF TANJUNG SANI AGAM DISTRICT
Abstract: The research purpose
is to describe nutmeg’s marketing channel pattern and to identify the marketing
instutional function involves in marketing channel. The used method is survey
and descriptive analysis. The survey is conducted by following the marketing
channel pattern and the observation activity that is do by farmer as producers
to middlemen or finar consumers. The result shows that 2 pattern of marketing
channel are applied in location. First pattern marketing channel is farmers –
man in village second patter marketing channel is farmers – whole saler. Their
activity, according to marketing function consists of exhange function(selling
and buying), phisic function (transportation, saving, sortation) and fasility
(finance, market information, risk management).
Author: Devi Analia, Faidil
Tanjung, Syofyan Fairuzi, Ramita S. Pimura
Journal Code: jpsosiologigg160018
