MODEL OF COMMUNICATION PROGRAM CORPORATE SOCIAL RESPONSIBILITY FOR EMPOWERMENT COMMUNITY
Abstract: Community
empowerment is one of the keys to success in running development of a region.
The empowerment program carried out with models, shapes and different
strategies. The purpose of this study was to analyze (1) Determine the
perception of the implementation of communication channels and approaches to
communications made in the program CSR companies. (2) Analyze the influence of
the characteristics of the beneficiaries, and the communication channel
communication approach CSR program the company towards community empowerment.
The samples used in this study were 410 respondents. This study is designed as
a quantitative research boosted by the approach of a qualitative study using
descriptive analysis and structural equation modeling (SEM). The results of
this study include: (1) Perception of beneficiaries for variables communication
channels, communication approach and community empowerment approach is
generally considered good. (2) The variables that affect the community
empowerment are approach communication and communication channels, while the
characteristics of the beneficiaries had no significant effect.
Author: David Rizar Nugroho,
Aida Vitayala S. Hubeis, Amiruddin Saleh, Wahyu Budi Priatna
Journal Code: jpsosiologigg160031
