Marketing Strategy and the Potency of Inclusive Education Throughout Surakarta Ex-Residency
Abstract: This research
studied marketing strategy and promotion communication in child growth and
development clinic as the pillar of inclusive education. Particularly, the
objectives of current research were to map the market of child growth and
development clinic throughout Surakarta Ex-residency, to recommend the marketing
strategy in child growth and development clinic, to analyze the external
factors affecting the child growth and development clinic sustainability, and
to recommend differentiation and promotion communication of child growth and
development clinic. This study was taken place in Surakarta ex-residency. The
type of research used was mixed-method. The strategy employed was quantitative
descriptive and grounded research. The result of research showed that potency
of inclusive education market in Surakarta ex-residency was sufficiently high,
as could be seen from the highly potential development of child growth and
development clinic. The result of research also showed the marketing strategy
of growth and development clinic and market share in each area of Surakarta
ex-residency (Solo, Wonogiri, Sukoharjo, Boyolali, Klaten, Sragen): (a)
affordable price, (b) product variation adjusted with the most case: learning
retarded, mental retarded, quadriplegic, deaf and multiple disabled, (c) safe,
kids-friendly physical environment and adequate facility, (d) service hour and
time clarity for each type of service, (e) experience medical personnel, (f)
promotion through a variety of media
types, (g) cooperation and network system.
Penulis: Widodo Muktiyo
Kode Jurnal: jpsosiologidd160349
