Incorporating Spirituality and Market: Islamic Sharia Business and Religious Life in Post-New Order Indonesia

Abstract: This article examines the religious transformation of the Muslim middle class and itsrelationship with the growing sharia market in post-New Order Indonesia. It argues that in the Indonesian neo-liberal era, this spiritual revival considerably influenced the economic realm. The transformation of piety of the Indonesian middle class marked the emergence of new potential economic markets. It was responded to enthusiasticallyby markets producing selective products with a spiritual content. In its process, therole of spiritual lifestyle agents played a pivotal role in helping and shaping the new urban middle class who consume Islam to mark their Islamic identity. It was then that the energetic blending between Islamic piety and capitalism occurred in contemporaryIndonesia. Islamic symbolic consumption becomes a new source of spiritualism as wellas a source of religious identification. However, this article argues that this process tendsto oversimplify Islam as a ‘material process’ rather than a ‘spiritual process’.
Keywords: Islam, sharia business, middle class, spiritualistic agent, commodification
PENULIS: W i l d a n S e n a U t a m a
Kode Jurnal: jpsosiologidd150719

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