Hubungan Karakteristik dan Motif dengan Efek Media Kasus Ibu Rumah Tangga Pendengar Acara Pro Dokter di Pro 2 LPP RRI Jakarta
Abstract: The aims of this
study were to analyze the housewives characteristics, the motivation for
listening to Pro Doctorradio program, the relationship between characteristics
and motivation, the relationship between media use andmotivation, and the
relationship between motivation and satisfaction as the effect of the media.
The study wasdesigned as a survey employing a descriptive correlational method.
One hundred housewives were chosen asrespondents through a simple random
sampling method. Data were analyzed with Rank Spearman Test, Chi SquareTest and
Contingency Coefficient Test using SPSS program. Results of the study show the
characteristics of samplesas follows: average age is 37 years, without
occupation, family income is between Rp1-2 million, senior high school(or
equivalent) education, and between 1 to 3 children in the family. The
motivations for listening to the radioprogram are: gaining information,
broadening vision, easiness to solve problems in health, feeling more
secure,confidence, and having a topic to talk about when meeting friends.
Family income correlates highly significantly withmotives for: gaining
information, broadening vision, and having a topic to talk about; while
correlates significantlywith motives for easiness to solve problems, and confidence.
The number of family members has a high significantrelationship with motives
for gaining information, has significant relationship with motivation for
having a topic totalk about. There are significant differences in any
motivation between housewives who have occupations and thosewho do not have
one. There is a strong relationship between occupation and the motivation for:
solving problems,feeling more secure, confidence, having a topic to talk about,
entertainment, feeling spare time, and routinines. Thefrequency to listen
correlates highly significantly with motivation for: gaining information, while
correlatessignificantly with feeling spare time and routines. The intensity of
completeness, active sums/phone is closelyassociated with the motivation to
fill spare time, the associated with health problems, and rout nines.
Motivation for:rout nines and having topic to talk about, correlate
significantly with the cognitive and conative aspects. Motivationfor: gaining
information and broadening vision correlate highly significantly with the
affective and connate aspects.
Penulis: Agustini ., S.
Hamdani N, K. Matindas
Kode Jurnal: jpkomunikasidd090078
