FENOMENA MUSIK RING BACK TONE (RBT): KAPITALISME, BUDAYA POPULAR, DAN GAYA HIDUP
ABSTRACT: RBT music is a phenomenon
enjoyed by millions of fans. RBT, better known as ring back tones have become part of the lifestyle of subscribers. Ring back tones have sound meanings (as music) which are experienced by callers
after placing their calls. The music is heard by callers till the phone is
answered. The phenomena of RBT is
capable of gaining the interest of a million customers. In Indonesia cellphone use has become widespread, cheap
and available. The func- tion
of the cellular telephone can facilitate the acquisition of needs for its owner. In general urban
centers around the world will form social
networks, engage in
capitalism, popular cul- ture and life styles. The development
of this phenomenon is inseparable from capitalism itself. Through RBT consumers can easily download their favorite songs. In the
context of this phe- nomenon
capitalism, pop culture and lifestyle represent three inseparable
interrelated elements.
Penulis: Rosta Minawati
Kode Jurnal: jpantropologidd160024
