FANDOM DAN KONSUMSI MEDIA: STUDI ETNOGRAFI KELOMPOK PENGGEMAR SUPER JUNIOR, ELF JOGJA
Abstract: Korean Wave (music,
movie, and drama), recently, accept a lot of attention from Indonesian
teenagers. Thanks to the power of mass media, Korean music, or we called it
KPop, beginning to spread it virus throughout the world by the emerging of
Fandom. Super Junior as one of the pioneer of Korean boy band become the group
that has the largest fan club in the world named ELF. This research examines
the private media consumption behavior by ELF Jogja and the interaction between
its members in organic and virtual community. Ethnographic became the main
method by using participant observation, indepth interview, and focus group
discussion with snow ball technique. The finding are (1) the private media
consumption behavior of fans showed that the fans had
"hyperconsumerist" sensibility and (2) when fans already jump to
virtual communities, they will have different communication pattern like they
ever had in organic community before.
Penulis: Ratna Permata Sari
Kode Jurnal: jpkomunikasidd120159
