ESTETIKA POSTMODERNISME DALAM HIJAB STYLE

ABSTRACT: Hijab style is a new term in the fashion Muslim hijab that marked novelty shapes. Since the ap- pearance of Hijabers Community in 2010 , there were many changes in the form of veil that accom- panied the change of name became Hijab style hijab. Hijab is initially mandatory Muslim clothing to cover nakedness . Novelty Hijab style made it not only a practice of God command but also become part of fashion . Updates on the form that is often referred to as modernization pull analyzed in terms of aesthetics. Hijab which used by designers founder Hijabers Community becomes the object of this study. The method used in this study is a qualitative approach to the study of cultural and semiotic theory models Baudrillard. The signs were there in style hijab as an aesthetic representation of post- modernism will be described. As cultural products that spread through the mass media, Hijab style became popular and developed following the postmodern aesthetic principled form follows fun.
Keywords: Hijab style, aestetics, postmodernism, consumerism, fashion
Penulis: Linda Handayani, Gungun Gunardi, Nani Darmayanti
Kode Jurnal: jpantropologidd140076

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