Efektivitas Variety Show Program Keluarga Berencana Melalui Media Televisi
Abstract: The study intended
to determine and analyze the effectiveness of variety show family planning
television program among teenagers. The variables were communicator
characteristics, message, media and communican aspects. Those aspec were
analyzed partially and simultaneously. the study was located at SMAN 4 Depok,
West Java, during April 2012. The study was designed by using
quasi-experimental method with explanative correlations. Sampling method
was simple random method. Respondens was
totally 80 students, devided into two groups: 40 students as a control group,
and 40 students was treated. Data was analyze by descriptive frequency, Path
analysis, t test, and Kendall’s tau b correlation. Result study indicated the
program was highly effective. The treated group indicated more aware about
family planning program than the control group was. The treated group has more
averaged cognitive, affective and conative level than the control group.
Meanwhile the communicator characteristics, messages, media and communicant
aspect explained the program was more effective for teens, as well as the
content, media and communicants aspects. In case of communicans aspect, merely
the message influenced.
Penulis: Damayanti, Amiruddin
Saleh, Richard W.E. Lumintang
Kode Jurnal: jpkomunikasidd120179