Efektivitas Komunikasi Pemuka Pendapat Kelompok Tani dalam Menggunakan Teknologi Usahatani Padi (Kasus di Kecamatan Kupang Tengah Kabupaten Kupang NTT)
Abstract: Communication
effectiveness opinion leader of farmer groups in uses rice farming technology:
case at KupangTengah district Kupang regency Nusa Tenggara Timur province. The
Research objectives are: (1) to expose opinionleader characteristics, as well
as using information source, (2) to detect communication effectiveness among
opinionleader, (3) to evaluate applying rice farming technology, (4) to analize
to relationship among characteristics,information source, and frequency leader
to leader employing, communication effectiveness practicing ricetechnology to
farmer at Kupang Tengah district Kupang regency Nusa Tenggara Timur province.
Research wasdesigned in descriptive correlation survey method. The data was
collecting during March to May 2008.Thepopulation was the entire opinion leader
from five rice farmer groups. Total respondents were 99 persons. Data
wasanalyzed by rank Spearman statistical test. Result indicated: (1) leader
characteristics was potentially enough toapply rice technology, (2) mass media
utilization as source of information waslimited, (3) introduce rice
technologyby leader, indicating more effective, (4) several characteristics
factors which are significantly correlated positivelyas well as negatively to
communication effectiveness: social participation, formal education, family
size, attitude,social status, farm size, mass media utilization and contact to
extension agent.
Penulis: I. R. Rohi, A. Saleh,
R.W.E. Lumintang
Kode Jurnal: jpkomunikasidd090071
