Efektivitas Komunikasi Masyarakat dalam Memanfaatkan Pertunjukan Wayang Purwa di Era Globalisasi (Kasus: Desa Bedoyo, Gunung Kidul, Yogyakarta)
Abstract: This research aimed
to analyze the effectiveness of “Wayang Purwa” to communicate to the society in
the era ofglobalization. The analysis designed to reveal the individual
characteristics who watch “Wayang Purwa” show, thecharacteristics of “Wayang
Purwa” show, the effectiveness using “Wayang Purwa” to communicate with the
society,the relationships between individual characters with “Wayang Purwa”
performance, and the relationships between“Wayang Purwa” performance with the
communication effectiveness to the society especially at Desa Bedoyo,Gunung
Kidul, Yogyakarta in environmental cleanness issues. Respondents (79 sample)
were selected by simplerandomize sampling, the survey was designed with
statistically correlation descriptive model and the statisticanalysis was
conducted using descriptive analysis rank Tau Kendall and chi square. This research
revealed:Individual characteristics have a significant correlation with the
“Wayang Purwa” performance, i.e. (1) ages withmain character, (2) education
level with Dalang-Audience interaction, (3) job with main character and main
conflict,and also very significant in (a) education level with topics, main
character, and main conflict, (b) income with topics,main character, and main
conflict, (c) TV watch rate with Dalang-Audience correlation, main character,
topics andmain conflict. Respondent individual characters have a significant
correlation with them i.e. gender with knowledgeand very significant
correlation with the effectiveness of using “Wayang Purwa” to communicate with
them i.e. (a)education level with communication effectiveness (b) job with society
attitude (c) income with communicationeffectiveness (d) TV watch rate with
communication effectiveness. “Wayang Purwa” performance characters have avery
significant correlation with the society communication effectiveness.
Penulis: A. Saleh, N.
Rizkawati
Kode Jurnal: jpkomunikasidd090073
