CREDIBILITY OF HEALTH SITE BASED ON DESIGN AND INFORMATION CONTENT
Abstract: Websites technology
make health information searching easier. It shifts the activity from
conventional to online. Therefore, a websites crediblity becomes important
since there is no guarantee for truthful information which may cause a
malpractice. The credibility of seven health websites is assessed by focusing
on the visual design and the information content. The data collection is
conducted by applying a quasi-experiment which adopted Bipolar Emotional
Response Testing (BERT). The result shows that health websites credibility is
affected by the accuracy, authority, objective, and currency as information
content. It is also influenced by concise, beautiful, elegant, friendly, fresh,
futuristic, sharp and valuable visual design. This article to reveals that the
website credibility is still contextual and can be applied to other websites.
Author: Irwansyah, Effy
Zalfiana Rusfian, Niken Febrina Ernungtyas
Journal Code: jpsosiologigg160005
