Analisis Terpaan Iklan Partai Politik Di Televisi Pada Pemilih Pemula Di Kota Denpasar Dalam Pemilu Legislatif 2014
Abstract: Election on 2014 was
a battle between politicians. Almost every politicians campaigning for
themselves or their party to gain people’s vote. On the campaign period, we see
a lot of political party’s campaign on television. Analysis shows that 62.3%
beginner voters frequently exposed by political party commercial on television,
but not all of them watch the whole commercial. 40.8% of the respondent did not
watch the whole commercial from start to end. Even though the PDI Perjuangan
commercial was the most viewed and interesting, it doesn’t make it the most
remembered and liked commercial. Gerindra’s commercial was the most remembered
and liked by the viewers. It was because of the commercial presents a
politician with high popularity, it was PrabowoSubianto. Even though beginner
voters’ perception to political commercial is on positive state and the
exposure intensity is high, it doesn’t make voters choose those political
party. Beginner voters tend to see more of the politician figure to choose.
Penulis: I Putu Agus Nanda
Kertayasa, Ni Made Ras Amanda Gelgel, Ade Devia Pradipta
Kode Jurnal: jpkomunikasidd170004
