Acculturation in Javanese Traditional Medicine Practice in Yogyakarta
Abstract: The rampant practice
of traditional medicine in the big cities in Java can not be separated from the
influence of globalization. The practice of traditional medicine advertised
through flyers, pamphlets, signage, television and internet. In medical
practice, it can not be separated from the mixture of elements of the local
culture, external/ foreign as well as modern medical later adopted in order to
enhance public interest in their treatment. The purpose of this article is to
analyze the practice of acculturation in traditional medicine both related to
methods, tools, how to advertise and meaning behind the ways the adoption of
other culture into the traditional practice.
An intergrative ethnographic study was conducted in Bantul and Sleman,
Yogyakarta, on traditional healers such as gurah, bekham, metaphysical/
spiritual, herbal, traditional massage therapy, as well as traditional healers
specifically hemorrhoids. Other information was obtained from interviews with
their patients.
Medical pluralism by wrapping traditional therapy combined with health
culture from the outside to attract consumers with a dogmatic way in order to
improve the clients made by Javanese traditional healers. They advertise with
testimony on local television screen with the aim of introducing methods,
tools, disease cure rates, fees, in order made populair so the number of
patients increases. Acculturation appears that more and more people believe in
business practices and its treatment.
Penulis: ATIK Triratnawati
Kode Jurnal: jpsosiologidd160341
