PERSEPSI MAHASISWA EKONOMI TERHADAP IMAGE AKUNTANSI (STUDI KASUS PADA UNIVERSITAS DIPONEGORO SEMARANG)
Abstract: The purpose of this
study is to determine, whether in the presence of Accounting profesion
education or PPA (Pendidikan Profesi Akuntansi) will change the student
perception to the image of accounting which determine student choice to major
in accounting. This study uses the cognitive theory of planned behavior as the
framework to investigate the factor that limit student interest to the field of
accounting. The main findings are, that the student perception of the benefit
of PPA is positively related to student’s choice tomajor in accounting, wether
non accounting student perceived that they tend to choose non accounting major
because non other accounting major is not boring. Hipotesis 2 is rejected, it
can be inferred that non accounting student’s perception of the image of
accounting in the presence PPA is related to their decision to choose non
accounting major.
Penulis: Hani Werdi Apriyani
Kode Jurnal: jpakuntansidd160699
