PENGARUH STUDENT SATISFACTION TERHADAP COMPETITIVE ADVANTAGE DENGAN UNIVERSITY REPUTATION DAN STUDENT LOYALTY SEBAGAI VARIABEL INTERVENING
Abstract: This Study aimed to
examine the affect of student’s satisfaction to competitive advantage with
university reputation and student’s loyalty as the mediators. The data that
used in this study were primary data. This study used students from 6 private
universities in Surabaya as samples with purposive sampling method. The
hypotheses in this study was analyzed by using Partial Least Square method. The
result from this study showed a direct impact of positive and significant of
the student’s satisfaction to competitive advantage, but the university
reputation and student’s loyalty cannot become as the mediators.
Penulis: Budiman Chan
Kode Jurnal: jpakuntansidd150957
