PENGARUH PERSEPSI NASABAH ATAS RISIKO, KEPERCAYAAN, MANFAAT, DAN KEMUDAHAN PENGGUNAAN TERHADAP PENGGUNAAN INTERNET BANKING (Studi Empiris pada Nasabah Bank Umum di Kota Banda Aceh)
Abstract: The research
examines the influence of Customers Perceived of Risk, Trust, Usefulnes, and
Ease of Use on the use of Internet Banking. The results of this study are
expected to contribute to the Banks in order to enhancement service programs
that easier for its customers. The object of this study is the Banks customers
in Banda Aceh city who use internet banking. samples were taken by purposive
sampling method. There are 100 samples of the data that become the object to be
researched. The results of this research show that simultaneous of Perceived of
Risk, Trust, Usefulnes, and Ease of Use have effect on the use of Internet
Banking. Partially the research shows that Perceived of Trust, Usefulnes, and
Ease of Use have positive effect on the use of Internet Banking, and Perceived
of Risk have negative effect on the use of Internet Banking.
Penulis: Muhammad Fadhil, Rudy
Fachruddin
Kode Jurnal: jpakuntansidd160715
