PENGARUH PERCEIVED USEFULNESS DAN PERCEIVED EASE OF USE PADA MINAT PENGGUNAAN INTERNET BANKING DENGAN ATTITUDE TOWARD USING SEBAGAI VARIABEL INTERVENING
ABSTRACT: The use of internet
technology banking is a way to perform banking transactions using the Internet
network that allows customers to transact. The purpose of this study was to
determine the effect of perceived usefulness and perceived ease of use, the
interest (intention) the use of internet banking with an attitude (attitude
toward using) as an intervening variable. The study was conducted on SME
trading business in Denpasar as it has a number of MSMEs biggest trading
business in Bali. Samples are taken by 92 companies using the formula Slovin. Data
collection techniques used in this study was a questionnaire and data analysis
techniques using path analysis techniques. Based on the analysis found that the
variables of perceived usefulness, perceived ease of use, and attitude toward
using a positive effect on the interest in the use of internet banking.
KEYWORDS: Perceived
Usefulness, Perceived Ease Of Use, Attitude Toward Using, Interests
(Intention), Internet Banking, SMEs
Penulis: Rajendra Prasada
Bangkara, Ni Putu Sri Harta Mimba
Kode Jurnal: jpakuntansidd160112
