PENGARUH KEPEMILIKAN MANAJEMEN, KEPEMILIKAN DEWAN KOMISARIS, DAN STRATEGI PEMASARAN TERHADAP PROFITABILITAS BANK ( Perbandingan Bank Devisa dan Bank Non Devisa di Indonesia Tahun 2008-2011)
Abstract: The objective of
this research is to analyse the influence of Management Ownership, board of
commissioner Ownership, Marketing Strategy proxied to the Net Profit Margin
(NPM) to profitability (ROA) by Bank Size (SIZE), and total deposits are
proxied by the Loan to deposit Ratio (LDR) as a control variable in foreign
banks and non banks foreign exchange period 2008-2011.
Data used in this study was obtained from the annual report on the whole
banks in Indonesia, and Bank reports Publication through the website. The
sampling technique used was purposive sampling. The sample in this study 129
foreign banks, 82 non foreign banks and 211 combined foreign and non foreign
banks. The analysis technique used is multiple regression to test the
hypothesis that the t test and F test.
The result shows that the variables and Management Ownership Marketing
Strategy proxied to the Net Profit Margin (NPM) has a positive and significant
influence toward profitability (ROA) in foreign banks, only Total Deposits
proxied to Loan to Deposit Ratio (LDR) has positive and significant influenced
toward profitability in non foreign banks, which has a positive effect and
significant impact on profitability (ROA), while the combination of the two
banks indicates LDR and management Ownership has positive and significant
influenced toward profitability (ROA).
Keywords: Management
Ownership, Board of Commissioner Ownership, Marketing Strategy, size, Total
Deposits, Profitability (ROA)
Penulis: Agriaty Vitha
Sandabunga, Anis Chariri
Kode Jurnal: jpakuntansidd131097
