PENGARUH BUDAYA PERUSAHAAN TERHADAP KEUNGGULAN BERSAING MELALUI KEPUASAN KARYAWAN PADA PERUSAHAAN KAFE RESTORAN DI SURABAYA
Abstract: This study aimed to
examine the affect of corporate culture to competitive advantage through
employees’ satisfaction at cafe restaurant companies in Surabaya . Data used in
this study were primary data. The sample used in this study were 30 cafe
restaurant company in Surabaya with purposive sampling method. The hypotheses
in this study analyzed by using structural equation model (SEM) with SmartPLS
2.0. The result revealed that, corporate culture significantly affect competitive advantage
directly, and indirectly through intervening variables which were employees’
satisfaction.
Penulis: Caroline Angel
Kode Jurnal: jpakuntansidd150965
