PENGARUH BRAND IMAGE, DAN LAPANGAN PEKERJAAN TERHADAP KEPUTUSAN MAHASISWA UNTUK MEMILIH JURUSAN AKUNTANSI PADA PERGURUAN TINGGI YANG ADA DI BANDAR LAMPUNG
Abstract: Education is one of
the most important priority for most people. Most of the people have hope to be
able to continue and complete their education to the highest level. It is
undeniable that the provision for the world of work is to have a higher
education. But in the process to continue their education to ahigher level will
be faced with a variety of considerations, namely the quality of the brand
image of the majors and jobs after completing education. This study
demonstrated for the influence of brand image and employment of the decision to
choose accounting majors at the College in Bandar Lampung. The analytical
method used is multiple linear regression analysis partially by the numberof
respondents comprised 100 students from each of the 20 students from
universities in the city of Lampung. Data collection techniques used in this
research is through field studies, literature studies and questionnaires. Based
on the results of the discussion can be concluded that partial denagndirectly
using the t test, it appears that the hypothesis testing results show the brand
image t valueamounted to 12.589> 1.661 t table with a level of significance
0.000 <0.05, which means that thehypothesis in this study refused Ho and
accept Ha. It can be concluded that the "brand image has a positive
influence on the student's decision". And that the results of hypothesis
testing showed Jobs t value of 5.156> 1.661 t table with a level of
significance 0.000 <0.05, which means that the hypothesis in this study
reject Ho and accept Ha. It can be concluded that the "Jobs has a positive
influence on the student's decision".
Penulis: Chairul Anwar, Fredi
Budiman
Kode Jurnal: jpakuntansidd160663
