ANALYSIS OF COMMODITY DISTRIBUTION PATTERN AND PRICE SETTING PATTERN
Abstract: This paper concerns
the distribution (marketing) channel behavior and price formation of
commodities. It is a successive analysis answering question what commodities
most contribute to inflation in Batam. These commodities are chicken meat,
spinach, red chili pepper, string bean, water spinach (kangkung), mackerel
(selar), and tuna fish (tongkol). The objectives of this research are (1) to break
down the nature of marketing channel of commodities, i.e. chicken meat,
spinach, and mackerel (selar); (2) to know the formation of selling price of
the commodities. The research was conducted by purposive - snow ball sampling
starting from producers.The respondents involved are 19 producers, 3 importers,
22 wholesalers, and 58 retailers. As a whole, the research proves that the
common channel level is channel three for vegetables and chicken meat involving
producers/importers, wholesaler, and retailers. Whereas the number of channel
levels for fish is four since collectors (pengepul) gather from fishermen then
bring the fish to wholesalers.
Author: Dwi Kartikasari
Journal Code: jpakuntansigg100029
