ANALISIS PENGARUH PERSEPSI NASABAH BANK TERHADAP INTERNET BANKING ADOPTION (Studi pada Nasabah Perbankan yang Menggunakan Internet Banking di Kota Surakarta)
Abstract: This study was
conducted to analyze the factors affecting the banking customer to acceptance
of Internet Banking Adoption. Results of this study are expected to contribute
to banking institutions in order to enhance the credibility and increasing
better service for customers who use Internet banking services, as well as
provide multilevel security and update internet banking network system
regularly that are not easily hijacked by the parties are not responsible.
Samples were taken by cluster sampling method, which is based on the domicile
of bank customers in five districts, in the city of Surakarta. These samples
included 165 respondents. Testing method performed by multiple linear
regression analysis were processed with SPSS for Windows version 19. Results of
research conducted shows that the Perceived Ease of Use, Perceived Usefulness,
Perceived Trust, and Computer Self-Efficacy provide a significant and positive
effect on the acceptance of Internet Banking Adoption. While the perceived risk
provides a significant and negative impact on the acceptance of Internet
Banking Adoption. In a subsequent, study is expected to use a more diverse
independent variables in predicting the effect on the dependent variable in
order to obtain more specific results.
Keywords: Perceived Ease of
Use, Perceived Usefulness, Perceived Trust, Perceived Risk, Computer
Self-Efficacy, Internet Banking Adoption
Penulis: Hafid Nur Yudha, Jaka
Isgiyarta
Kode Jurnal: jpakuntansidd150781
