ANALISIS PENGARUH PERSEPSI MANFAAT, KEMUDAHAN PENGGUNAAN DAN KREDIBILITAS TERHADAP MINAT PENGGUNAAN BERULANG INTERNET BANKING DENGAN SIKAP PENGGUNAAN SEBAGAI VARIABEL INTERVENING (Studi Empiris: Nasabah Layanan Internet Banking di Indonesia)
Abstract: This study aims to
analyze how the perception of consumers about behavioral intention to use of
internet banking to support their daily activities, using TAM framework. The
samples in this study using purposive sampling method. Questionnaires from 120
customers of Internet banking services in Indonesia are eligible as samples
were analyzed using analysis of Structural Equation Modelling ( SEM ) in AMOS
20.0 program .The results showed that: (1) the perception of usefulness
directly influence the attitude of use and indirect effect on the behavioral
intention to use, (2) perceived ease of use directly influence the attitude of
use and indirect effect on behavioral intention to use, (3) the perception of
credibility directly affect stance use and indirect effect on behavioral
intention to use, (4 ) the use of attitude and a positive significant effect on
behavioral intention to use. The test results are significant and positive
provides empirical evidence that people make internet banking is no longer a
necessity but a major prestige in carrying out its activities.
Penulis: Panggih Rizki Dwi
Istiarni, P. Basuki Hadiprajitno
Kode Jurnal: jpakuntansidd141047
