ANALISIS PENGARUH KUALITAS LAYANAN DAN KEPUASAN KONSUMEN TERHADAP MINAT KUNJUNG PADA OBYEK WISATA PANTAI WIDURI DI PEMALANG
Abstract: The establishment of
interesting attractions is one way that can be done to increase the number of
visitors or tourists with attention to the quality of the services provided
such as building, cleaning, and security. This research was conducted that
analyze whether service quality and customer satisfaction have an influence on
visit intention the tourists go to the Widuri beach.
In this study, the sample size used was 143 respondents. Respondents used
is that ever visited the Widuri beach more than once. Data analysis using SEM
(Structural Equation Modeling).
The analysis results the environment and services have significant and
positive effect on customer satisfaction, accessibility have negative effect on
customer satisfaction, and customer satisfaction have significant and positive
effect on the visit intention.
Penulis: Willi Yunantias, Amie
Kusumawardhani
Kode Jurnal: jpakuntansidd150665
