Housewives’ Compliance in Reading Food Labels in Gorontalo City
Abstract: In Indonesia, food
packaging labels’ problem received less attention from consumers. This study
aimed to determine the housewives’ compliance in reading food packaging labels
and its determinants in Gorontalo City. This studied was conducted from July to
August 2013. The study was a cross sectional survey, using enquetten in data
collection. The dependent variable was compliance in reading labels on food
packaging consisting of labels information about nutritional value, food
composition, expiration date, price and halal status, while the independent
variables were age, education level and exposure to information media. This
study involved 262 respondents selected through accidental sampling technique.
Data analyisis used chi square test. This study showed that most respondents
dutifully read the labels on expiration date, price tag, and halal status. Age
was found associated with compliance in reading labels on information about
nutritional value, expiration date and price. Education level was found related
to information about nutritional value, food composition, price and halal
labels. Exposure to the information media was related to compliance in reading
food composition, expiration date, price and halal labels. This study suggested
that the authorized institution namely health agency should educate people to
understand the importance of reading food packaging labels, especially
information about nutritional value and food composition.
Author: Imran Tumenggung,
Lucky Herawati, Sofyawati Talibo
Journal Code: jpkesmasgg160020
