ANALISIS PENGARUH PENERAPAN CORPORATE SOCIAL RESPONSIBILITY(DIVERSITY & EMPLOYEE SUPPORT) TERHADAP KINERJA KARYAWAN (STUDI KASUS PT. BATU RONA ADIMULYA)

ABSTRACT: The purpose of this research are: (1). Analyzing the concept influence of Diversity and Employee partially support against the performance of PT.Baturona Adimulyaemployee. (2). Analyzing the concept influence of Diversity and Employee supportsimultaneous against the performance of PT Baturona Adimulya employee (3). Knowing which variable that have a dominant influence against the performance of PT. Baturona Adimulya employee. The result of the first hypothesis test showed diversity onlyinfluence of 0.089. So diversity variable partially doesn't have a significant influence against the performance of PT. Baturona Adimulya employees. Further variableemlpoyee support influence at 0.896 and significant means employee support partiallyhas a significant influence against the performance of PT. Baturona adimulyaemployee. Further the second hypothesis testing showed a value of 0.658 (coefficient ofdetermination). These results state diversity and employee support simultaneously(together) have a significant influence against the performance of PT. Baturona Adimulya employees. The results of the employee support third variables influence moredominant when compared with diversity variable against the performance of PT. Baturona Adimulya employees.
Key words: Diversity, Employee Support, performance
Penulis: Titin Heryani, Zunaidah
Kode Jurnal: jpmanajemendd131109

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