ANALISIS PENGARUH KUALITAS PRODUK, HARGA, LOKASI DAN KUALITAS PELAYANAN TERHADAP MINAT BELI ULANG KONSUMEN (Studi pada Warung Makan “Bebek Gendut” Semarang)
Abstract: This study aims to
determine how much influence the quality of product, price, location, and
quality of service to repurchase intention. The problem that facing by Bebek
Gendut Semarang is income which decreasing, caused many new restaurans.
And this research also aims to analyze the most dominant factors that influence
on repurchase intention of Bebek Gendut Semarang.
The population in this study are customers of Bebek Gendut Semarang.
Samples were taken of 100 respondents using a purposive sampling technique.
Data was collected using a survey method through questionnaires filled out by
customers. Then, the data obtained were analyzed using multiple regression
analysis. This analysis includes the validity test, reliability test, multiple
regression analysis, classic assumption test, hypothesis testing through the t
test and F test, and coefficient of determination analysis (R²).
From the analysis result, the indicators in this study are valid and
reliables. The most dominant factor that influence on repurchase intention is
quality product follow by the location,
then quality service and price. Then the
F Test can be seen that the independent variables feasible to test the dependent
variable. The result of Adjusted R Square is 0,498 it means that independent
variable can explain about 49,8% of dependent variable.
Penulis: Faradiba Faradiba,
Sri Rahayu Tri Astuti
Kode Jurnal: jpmanajemendd131104
