STRATEGI PENGEMBANGAN AGROINDUSTRI KERIPIK SINGKONG PRIMADONA DI KECAMATAN TENAYAN RAYA KOTA PEKANBARU
Abstract: The purpose ofthis
study are: (1) determine the aspects of production, processing aspects,
technological, marketingandinstitutionalaspects oftheagroindustryeffortcassava
chipsin Pekanbaru(2) developappropriatestrategiesfor thedevelopment
ofagroindustryentrepreneursinthe city of Pekanbaru. The research was
conductedatSelindungKulim street km.
15Pembatuandistrict ofTenayanRayaPekanbaru. The method usedis acase studyon the
basis thatthe location ofits extensionactivitiesactiveandhave ahighenough
income. SWOTanalysisperformedat the gauge. PriorityStrategiesincassava
chipsbusiness, namely: (1) increasedservice andproductappearance, (2)
standardizingproduct, (3) increase theamountof production, (4) expandingmarket
development.
Penulis: Ira Rukayah, Shorea
Khaswarina, Susy Edwina
Kode Jurnal: jppertaniandd150551