ANALISIS TINGKAT KESUKAAN KONSUMEN, PENETAPAN UMUR SIMPAN DAN ANALISIS KELAYAKAN USAHA DODOL PISANG AWA
ABSTRACT: Dodol Pisang Awa is
a newly introduced local banana-based product. Several basic studies are necessary
in introducing the new product to the prospective producers and consumers.
Studies conducted were consumer preference level, shelf life determination and
business feasibility analysis. Result showed that the taste of Dodol Pisang Awa
is accepted at level 4 (hedonic scale of 1-5) followed by the aroma, overall
appearance, texture, and colour. The shelf life was limited to 10 days at room
temperature, transparent HDPE packaging. Feasibility analysis suggested that
the business plan is feasible at profitability value of 0.77 and business
efficiency of 1.77.
Keywords: dodol pisang,
consumer preference level, shelf life testing, business feasibility analysis
Penulis: Alia Rahmi, Susi, dan
Lya Agustina
Kode Jurnal: jppertaniandd130474