ANALISIS SISTEM TATANIAGA KARET PADA PETANI KARET EKS UPP TCSDP DI DESA BINA BARU KECAMATAN KAMPAR KIRI TENGAH KABUPATEN KAMPAR
Abstract: This research aims
to analyze the marketing channel, marketing margin, and marketing efficiency of
rubber on smallholder plantation of ex-UPP TCSDP. Research also analyzes the
market structure and price transmition elasticity of rubber product (ojol) at Bina
Baru Village. This research is using the survey method. Data was collected on
30 smallholders rubber plantation by purposive sampling technique, 2 the
village merchant, and 2 the wholesaler by snowball sampling technique. The
research results shows there are two rubber marketing channels which are
farmers – wholesalers - factory, and farmers - village merchant – wholesaler-
factory. The value of marketing margin on the first marketing channel as Rp.
6.835,00/kg, and is more efficient than the second marketing channel (45,57
percent).
Penulis: Selpitasari, Ahmad
Rifai, Evy Maharani
Kode Jurnal: jppertaniandd150511
