ANALISIS PEMASARAN PRODUK ROTAN OLAHAN DI KOTA BINJAI
ABSTRACT: Utilization of non
timber forest products, especially rattan gives a positive impact on industrial
development in Indonesia. This study aims to determine the type and price of
raw materials of rattan and rattan products processed were traded, and analyze
the marketing flow of rattan product processed in Binjai of raw materials
derived from Langkat. Data retrieved through interviews with intermediaries
rattan craftsmen and traders, and tabulated, then calculated using the formula
of marketing margins and profit margins are then analyzed. Rattan species that
dominate in the industry, namely sega (Calamus caesius Blume) and getah
(Daemonorops angustifolia Mart) and the type of rattan genera Calamus and
Daemonorops be priced between Rp.3.000-Rp.20.000 per stem or per kg. Processed
rattan products are tables, chairs, baskets, hood serving, place parcel rattan,
wicker mirror with a selling price of between Rp.8.000-Rp.400.000 per unit.
Based on the R/C ratio of the products in the rattan industry Aslinda,
production of wicker basket viable and economically beneficial to the R/C ratio
> 1 of 100 units of the product. There are three (3) types of marketing flow
in Binjai, that is 1). The craftsmen is directly to consumer, 2). The craftsmen
to store/retailers who will resell it to consumers and 3). The craftsmen and
also seller to the consumer.
Penulis: Pardamean Tampubolon,
Irawati Azhar, Tito Sucipto
Kode Jurnal: jpkehutanandd150255