ANALISIS FINANSIAL DAN STRATEGI PENGEMBANGAN NANAS MADU DI KABUPATEN LAMPUNG TIMUR
Abstract: This research
purposes to: (1) analyze the farming financial feasibility of honey pineapple,
and (2) know the priority strategies that must be done for the farming
development of honey pineapple. This research was located in East Lampung
District which was chosen purposively. Respondents taken were 67 farmers. The
first purpose was analyzed quantitatively by financial analysis (Net B/C, NPV,
IRR and Payback Periode) using compounding factor (CF) and discount factor (DF)
14%. The second purpose was analyzed descriptively by SWOT analysis. The result
showed that the farming of honey pineapple in East Lampung is feasible and
profitable. Financially the farming was feasible because the value of NPV and Net B/C were bigger than 1, and the
value of IRR was bigger than interest rate. The priority strategies for Farming
Development of honey pineapple were ;
(1) utilizing fertile and vast field to increase the production for
market domination (2) utilizing the easily available production facilities and
suitable climate to increase the production, (3) producing good quality of
goods to dominate the market.
Penulis: Dita Pratiwi, Ali
Ibrahim Hasyim, M Irfan Affandi
Kode Jurnal: jppertaniandd160330
