ANALISIS EFEKTIVITAS MEDIA PENYULUHAN TERHADAP PETANI PADI DI DESA TEBING TINGGI KECAMATAN BENAI KABUPATEN KUANTAN SINGINGI
Abstract: The purposes of this
research are: Identify extention media of existing and knowing the level of
effectiveness extention media paddy farmer in Tebing Tinggi Village Benai
District Kuantan Singingi Regency. This research used a survey method that is
directly from the field , by means of face-to-face interviews. The method of
respondent taking in this research is sensus. Appropriate purpose of the first
research is using descriptive qualitative analysis. The purpose of the second
research, the researchers wanted to see the effectiveness extention media, can be measure by using EPIC
model (Empathy, Perception, Impack and Communication) to measure the
effectiveness of media extention is using by Likerts Summated Rating Scale (
LSRS ), where each choice answers were scored. Research results obtained
extention media of existing in Tebing Tinggi Village. There are three types of
media, extention media with a physical object, printed and “Do’a Padang”
citizenry extention media. Extention media level of effectiveness by using
physical objects are less effective category with an average total score of
3,57. Extention media printed form of sketches and posters are less effective
hearts categories with an average total score of 2,51. “Do’a Padang” citizenry
extention media are less quite effective
category with an average total score of 3,11.
Penulis: Indra Budiman, Roza
Yulida, Kausar
Kode Jurnal: jppertaniandd150548
