INDEX PERFORMANCE ANALYSIS KUALITAS LAYANAN DAN MANAJEMEN STRATEGI PENATAAN KAWASAN WISATA SONGGORITI
Abstract: The acceleration of
economic growth in the region is supported by the potential of sectoral support
the local economy in which one sector is tourism. The development of tourism
has an important role for the development of an area, and evenly expand and employment opportunities, encouraging the
development of local, regional and national income increase in order to improve
the welfare and prosperity of the community. Stone City is one city where the
tourism destination which is Tourism Songgoriti. The potential is very
supportive in the growth of the real economy both in terms of products and
services. Structuring economic support infrastructure around the holidays can
be a priority so that regional economic growth is expected to not only provide
opportunities for people with middle and upper economic level but more in favor
of increasing the value of the benefit to the surrounding community.
To support a more targeted policy measures, especially for the Holidays
Songgoriti, it would require an identification of potential research activity
in particular economic and business prospects around the area of service
quality attributes identified tourism areas Songgoriti desired by consumers
(consumer expectations) and how consumer perceptions of attributes -attributes
by field survey methods and questionnaires to the respondents who are consumers
who have traveled to Songgoiti. Based on data from surveys and questionnaires
and supported other secondary data and then do performance Index Analysis
(IPA), SWOT Analysis.
From the results of the new analyst made recommendations on the business
prospects of the development plan Songgoriti tourism area in accordance with
the desires of consumers, among others, relating to the restructuring and
renovation Songgoriti markets, development of adequate parking facilities,
arrangement of PKL to localize them along the roadside as they usually occupy
This unique vehicle build date Doloe case of traditional stalls, performances
of dance and music studio tadsional, etc.. In order to realize these plans is
the management Songgoriti should coordinate intensively with people around the
area with government policy support and consistent progressive Rock.
Penulis: Dedi Dwilaksana
Kode Jurnal: jptmesindd120338
