ANALISA PENGARUH KARAKTERISTIK KEKUATAN PERSAINGAN PORTER TERHADAP KINERJA SEKOLAH DENGAN PENDEKATAN BALANCED SCORECARD
Abstract: The Schools have to
anticipate the influence of external environments. The external environment
analysis consist of the macro and micro analysis. The micro analysis used
Porter`s five force model of competitiveness consist of threat of new entrans,
the bargaining power of supplier, the bargaining power of customer, threat of
substitutes schools and rivalry among
existing schools. The purpose of this study was to examine the Porter`s five
force model of competitiveness on organizational performance of school in balanced scorecard approach. Data
for this study were collected from middle schools using a self-administered
survey questionnaire. Hypothesis test showed that threat of new entrans, the
bargaining power of supplier, the bargaining power of customer, threat of
substitutes schools and rivalry among
existing schools examined had a significant impact on school performance in
balanced scorecard approach. but
partially only threat of new entrans, the bargaining power of supplier, and
rivalry among existing schools are significantly influence on schools
performance in balanced scorecard approach. but for the bargaining power of customers, and the
threat of substitutes schools aren’t significantly influence on schools
performance in balanced scorecard approach.
Keywords: external
environment, micro environment analysis,
Porter`s five force model of competitiveness, performance, balanced scorecard
Penulis: Robertus Sidhartawan
Kode Jurnal: jptmesindd110323
