A Discussion of Obser-View as a Method of Generating Data in the Construction Industry
Abstract: This study
demonstrates the paradigmatic position of obser-view and argues for the
incorporation of reflectivity in obser-view to foster rigorous data generation.
Aimed at introducing obser-view to the construction industry as a method of generating
data, this study critically examines obser-view, exploring its application to
construction research. Obser-view is an emerging data collection technique
developed by Kragelund in 2006, where a non-scripted interview immediately
post-observation is conducted. This helps to gain a deeper understanding of the
phenomenon. Although researchers adopt various strategies to ensure rigor in
qualitative research, there are still concerns in relation to validity,
reliability, bias and objectivity in qualitative research. However, developing
strategies that will help in gaining a deeper understanding of the phenomenon
in study and tackling the aforementioned challenges will help in ensuring
transparency in qualitative research. A review of literature is presented, the
limitations and benefits of obser-view are also presented.
Author: Umeokafor N
Journal Code: jptsipilgg150012
